2025. THE INFLUENCE OF K-POP ON SAUDI ARABIAN GOVERNMENT POLICY: A CASE STUDY OF THE K-POP MUSIC FESTIVAL, KCON, IN THE CITY OF RIYADH. Center of Middle Eastern Studies (CMES). 18, 2 (Dec. 2025), 163–178. DOI:https://doi.org/10.20961/cmes.18.2.105217.