THE INFLUENCE OF SOCIAL MEDIA INSTAGRAM, TIKTOK, AND WORD OF MOUTH ON THE DECISION TO PURCHASE "MIXUE" ICE CREAM IN SURAKARTA (CASE STUDY OF UNS STUDENTS). Jurnal Manajemen Bisnis dan Terapan, [S. l.], v. 2, n. 2, p. 168–176, 2024. DOI: 10.20961/meister.v2i2.791. Disponível em: https://journal.uns.ac.id/index.php/meister/article/view/791. Acesso em: 3 dec. 2024.