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THE INFLUENCE OF SOCIAL MEDIA INSTAGRAM, TIKTOK, AND WORD OF MOUTH ON THE DECISION TO PURCHASE "MIXUE" ICE CREAM IN SURAKARTA (CASE STUDY OF UNS STUDENTS). J. Manaj. Bisnis dan Terap [Internet]. 2024 Jul. 26 [cited 2024 Oct. 30];2(2):168-76. Available from: https://journal.uns.ac.id/index.php/meister/article/view/791