Journal Title Jurnal Manajemen Bisnis dan Terapan Initials MEISTER Frequency 2 issues per year |January-July DOI Prefix 10.20961 by Crossref ISSN P-ISSN: 2986-285X | E-ISSN: 2985-6728 Editor In Chief Rohmawan Adi Pratama Publisher Universitas Sebelas Maret Jurnal Manajemen Bisnis dan Terapan (MEISTER) is peer-reviewed journal published twice a year in January and July by the Vocational School, Universitas Sebelas Maret. Since its first publication in January 2023, Jurnal Manajemen Bisnis dan Terapan (MEISTER) has been a medium for disseminating research results and exchanging scientific papers in the field of Indonesian management and business among international academics, practitioners, policymakers, and the general public. Jurnal Manajemen Bisnis dan Terapan (MEISTER) invites study analysts, academics, and business and management practitioners to submit manuscripts on various themes, topics, and aspects of management and business, including marketing Management, Finance Management, Operation Management, Human Resource Management, E-business, Corporate Governance, Management Information System, International Business, Business Ethics and Sustainability, Entrepreneurship, and Tourism management.
This journal is published by the Vocational School of Universitas Sebelas Maret.
THE INFLUENCE OF WORK MOTIVATION AND WORK ENVIRONMENT ON EMPLOYEE PRODUCTIVITY: AN EMPIRICAL STUDY OF MICRO AND SMALL ENTERPRISES
Employee productivity plays a vital role in the success of micro and small enterprises (MSEs), especially in labor-intensive sectors such as mushroom cultivation. This study aims to examine the influence of work motivation and work environment on employee productivity within the context of MSEs. A quantitative approach was employed, involving 57 employees selected through a saturated sampling technique. Data were collected using structured questionnaires and analyzed through multiple linear regression, along with classical assumption tests and coefficient of determination analysis. The findings reveal that both work motivation and work environment have a significant and positive effect on employee productivity. The coefficient of determination (R²) value of 81.1% indicates a strong explanatory power of these two internal factors. These results underscore the importance of enhancing intrinsic motivation through recognition and career development, while also fostering a conducive physical and psychological work environment. By addressing these factors simultaneously, organizations can promote sustainable improvements in employee performance. This study contributes to the growing body of literature on human resource management in MSEs and highlights practical strategies for workforce development. However, the study is limited to a single enterprise within the mushroom cultivation sector and focuses only on two internal variables, suggesting the need for further research incorporating additional organizational and individual factors across varied business contexts.
Copyright (c) 2025 Syeikhu Alfa Ridho, Della Rahma Windayati https://creativecommons.org/licenses/by/4.0
THE EMAIL NEWSLETTER CAMPAIGN DESIGN FOR CV. SUKA TRIP ASIA
This research aims to design and address the communication gap between CV. Suka Trip Asia and its potential and current customers through a structured campaign strategy using email newsletters. The approach adopts the 4D development model: define, design/ideate, develop, and disseminate. The results demonstrate that the designed email newsletter campaign meets the company’s needs in delivering appealing offers and solving communication challenges, as proven by increased customer engagement. At the dissemination stage, a positive click rate was achieved, indicating the effectiveness of message delivery and its ability to encourage user actions.
Click Rate, Digital Marketing, Email Newsletter, Promotional Campaign, Tourism
Copyright (c) 2025 Muhammad Fikri Haikal, Aswar, Satriadi https://creativecommons.org/licenses/by/4.0
THE INFLUENCE OF WORK SKILLS AND WORK ENVIRONMENT ON WORK PRODUCTIVITY OF EMPLOYEES OF UMKM CENTER OF PLUMBON BEAD INDUSTRY, GAMBANG, JOMBANG
Sentra industri manik-manik di Plumbon Gambang Jombang telah berkembang dari kerajinan tradisional menjadi industri kreatif berorientasi ekspor. Akan tetapi, produktivitas karyawan masih terkendala oleh keterbatasan keterampilan dan lingkungan kerja yang kurang mendukung. Penelitian ini dilakukan untuk mengkaji dampak keterampilan karyawan dan lingkungan kerja terhadap produktivitas kerja di Sentra UMKM Industri Manik-manik Plumbon Gambang Jombang. Pendekatan yang digunakan menggunakan pendekatan kuantitatif, dengan menggunakan metode pengumpulan data berupa observasi, wawancara, dokumentasi, dan angket. Sampel dipilih dengan menggunakan teknik purposive sampling yang termasuk dalam kategori nonprobability sampling dengan jumlah sampel sebanyak 36 karyawan. Analisis data menggunakan statistik deskriptif, uji validitas dan reliabilitas, uji asumsi klasik, analisis regresi linier berganda, uji hipotesis dan koefisien determinasi (R²). Hasil penelitian menunjukkan bahwa: (1) keterampilan kerja berpengaruh positif dan signifikan terhadap produktivitas kerja; (2) lingkungan kerja juga berpengaruh positif dan signifikan terhadap produktivitas kerja; dan (3) secara simultan keterampilan kerja dan lingkungan kerja memberikan pengaruh yang signifikan terhadap produktivitas kerja karyawan di Sentra UMKM Industri Manik-manik Plumbon Gambang Jombang.
Copyright (c) 2025 Devima Febriyanti, Lik Anah https://creativecommons.org/licenses/by/4.0
DIGITALIZATION AND MEDIA CONVERGENCE IMPLICATION IN THE RADIO BUSINESS WITH WEB DEVELOPMENT AND STREAMING APPLICATIONS
In the era of digitalization like today, everyone is made easier by various rapidly growing technologies. Information and communication technology development has made analog communication systems adapt and transform into digital information and communication systems. Business industries engaged in information media, such as Radio, are not spared from this phenomenon. Radio can be threatened by the existence of various digital platforms that facilitate public access to information. Therefore, This research was conducted to optimize the broadcasting technology for Radio business to remain in demand by the public. One of the strategies taken by the radio industry is to carry out media convergence. One of the radio businesses that has implemented media convergence is PTPN Radio Solo. The research is carried out by applying research methods that have been designed so that research can be carried out in a structured manner. This research was carried out using a case study research design, data collection through observation and interviews, and qualitative descriptive discussion methods. PTPN Radio Solo has successfully implemented broadcast digitalization using streaming websites and the Noice streaming application. Media convergence has also penetrated social media, which is popular with young people. After implementing media convergence, PTPN Radio Solo can increase its market. The number of clients interested in advertising on PTPN Radio Solo evidences this.
Copyright (c) 2025 astrid noviana paradhita, Dinda Ayu Oktavia https://creativecommons.org/licenses/by-sa/4.0
THE INFLUENCE OF THE SHOPEE PAY LATER FEATURE, LIVE STREAMING, AND LIFESTYLE (HEDONIC MOTIVATION) ON THE CONSUMER BEHAVIOR OF PEOPLE IN PONTIANAK IN ONLINE SHOPPING
Increasing online purchasing practices have driven the growth of E-commerce in Indonesia. Based on the popularity of Shopee in Indonesia, payment methods have been developed to facilitate the consumer transaction process. Later, with the increased use of live streaming features and payment methods such as Shopee PayLater, Indonesia's hedonistic lifestyle is increasingly dominating consumer behavior. Finally, a hedonistic lifestyle significantly impacts Indonesian people's consumer behavior, especially among the younger generation and the upper middle class. Hedonistic motivation drives individuals to consume based on functional needs and gain emotional satisfaction and social status. This study will discuss in more depth the causal relationship that can be caused by the Shopee Pay Later feature (X1), Live Streaming (X2), and Hedonism Motivation (X3) on consumer shopping behavior (Y) by using a research method based on the results of the multilinearity test. It is concluded that the live streaming feature and hedonistic lifestyle have significantly influenced the Pontianak community's consumer behavior. In contrast, the Shopee Pay Later feature is not significant. This can be proved by the T-Test score, which shows that the Shopee Pay Later feature obtained a Sig result of 0.680, which means it does not affect consumer behavior. Meanwhile, the Live Streaming feature obtained a Sig result of 0.005, and the hedonistic lifestyle shows a Sig result of 0.000, which means that these two variables have a significant effect in line with the research results. In addition, a hedonistic lifestyle strengthens the emotional drive to shop to achieve personal satisfaction.
Shop Influence, Shopee Pay Later Feature, Consumer Behaviour, Live Streaming Feature, Hedonisme Motivation
Copyright (c) 2025 Joni Riawan, Noviansius, Velissa Alvincia, Vinsensius https://creativecommons.org/licenses/by-sa/4.0
A LITERATURE STUDY : THE INFLUENCE OF LIFESTYLE ON FASHION PURCHASING DECISIONS
Regeneration from era to era has a revolution that is quite significant and has a profound impact on aspects of life. Aspects of life have important factors, including how to interact and express oneself. This research study uses a literature study to determine the influence of lifestyle on purchasing decisions in the fashion industry. This research was conducted through qualitative methods sourced from journals and articles, which became primary data. The data collection technique in this study prioritizes primary data in the form of journals and articles. The primary data is collected from journals and articles because this research focuses on literature studies. The data obtained was then analyzed using coding techniques to make it easier for researchers to group relevant variables. This literature study review results shows that the processes show how consumers analyze various information and inputs before making a final decision. The lifestyle perspective is a person's model of living life, which is reflected in how they spend their time. Activities include work, hobbies, shopping, sports, and social interactions. In addition, a person's interests can include various aspects, such as food, fashion, family, and recreation, as well as views on oneself, social issues, business, and products. That’s is why it can be said that in a lifestyle has significant positive effect on the on fashion purchasing decisions.
Copyright (c) 2025 Amelia Pristian Syah Putri, Didit Darmawan https://creativecommons.org/licenses/by-sa/4.0
THE INFLUENCE OF ORGANIZATIONAL COMMITMENT AND JOB SATISFACTION ON EMPLOYEE PERFORMANCE
An important part of business operations is good employee management. Building responsibility within the organization, making activities enjoyable, and improving employee capabilities are all ways to achieve this. If a company wants to succeed and be successful, employee satisfaction is essential. Job satisfaction is felt by employees when the results have their own satisfaction for their goals, influenced by intrinsic factors, namely within themselves and extrinsic factors, namely the existence of motivation by external parties so that they feel that their work results have been appreciated in the form of rewards, career development, incentives, or other gifts. The positive relationship between the two shows that the higher the commitment and satisfaction, the higher the performance produced. Strong commitment to the organization and employee job satisfaction are two internal factors that can affect employee performance. This qualitative research analyzes literature that includes articles and academic publications relevant to the research topic. The research findings reveal that loyalty to the organization and operational satisfaction affect employee performance; it is necessary to pay more attention to commitment as well as employee responsibility and job satisfaction so that each can help the company succeed by increasing strong commitment to the organization, creating satisfaction at work, and producing optimal employee performance.
Copyright (c) 2025 Fitria Damayanti, Didit Darmawan https://creativecommons.org/licenses/by-sa/4.0
ANALYSIS OF DELAYS IN DELIVERY OF EXPORTED GOODS USING THE SIX SIGMA METHOD IN FURNITURE COMPANIES
The background of this research was the discovery during a field study that there were problems in the delivery process at Sentana Rattan Furniture, namely delays in delivery which could affect service quality. The purpose of this study is to identify the types of delivery delay problems that often occur, the factors that cause delivery delays, and improvement strategies to reduce delivery delays. The data analysis method used in this study is the six sigma method with the DMAIC (Define, Measure, Analyze, Improve, Control) stages. The results of this study note that the problem of late delivery that occurs is raw materials, factors causing delays in delivery are unavailability of raw materials in warehouses, employees who are less focused, employees do not enter simultaneously, lack of ship space, lack of maintenance of the trucking fleet, changes in weather uncertain. The improvement strategy to reduce delivery delays is to manage raw material inventory properly and increase coorperation with other raw material suppliers, the workforce must focus, make strict regulations, maintain communication with shipping companies, carry out periodic maintenance of the trucking fleet, and maintain communication with buyers. Control of delivery delays is caried out using the standard operational procedure (SOP).
Copyright (c) 2025 Dama Yuninata, Dian Nur Ikayanti https://creativecommons.org/licenses/by-sa/4.0
ANALYSIS OF SUPPLY CHAIN ​​RESILIENCE IN MSMES IN BANYUMAS DURING AND AFTER THE PANDEMIC COVID-19
This research aims to analyze the learning process by MSMEs in Banyumas during the COVID-19 pandemic, which entered Indonesia in early March 2020, as well as develop strategies to support supply chain resilience. This research uses a case study design with a qualitative descriptive approach. Data collection was carried out through interviews and observations. The interview results were transcribed and analyzed using an analysis template through the coding obtained. The research results show that each MSME has its way of studying the business situation to maintain the supply chain during the COVID-19 pandemic. Some informants collaborated with online service applications because of government regulations regarding distance restrictions in public places, business environments, and facility changes. Limited external activities force business actors to make supply chain processes effective. Changes in the supply chain process impact supply adjustments, affecting the storage system according to the flow of raw materials in and out. The availability of raw materials and the level of customer demand influence production activities. MSME players are carrying out a learning process to survive during the COVID-19 pandemic by prioritizing profits. MSME players implement several strategies to maintain the supply chain during the learning process. These strategies can be developed based on the results of learning by MSME actors. Strategy development is carried out through credit restructuring, competing through promotions, collaboration between MSME players, product innovation based on learning experiences, improving support services, reducing company operational costs, and focusing on market targets.
Copyright (c) 2025 Bagas Gumintang, Filda Khoirun Nikmah, Anas Mahendra Wijaya, Lintang Madinah Haryadi, Almas Delian, Fahran Syah Putra https://creativecommons.org/licenses/by-sa/4.0
STRUCTURING ADAPTIVE SELLING DECISIONS: A TCM-ADO-BASED SYSTEMATIC REVIEW AND THE INTRODUCTION OF THE SPIDER FRAMEWORK
Adaptive Selling Behavior (ASB) has been shown to enhance sales performance significantly; however, the decision-making processes of salespeople need to be more structured in the existing literature. To address this, a systematic literature review (SLR) was conducted, utilizing the Theories, Contexts, and Methods (TCM) as well as the Antecedents, Decisions, and Outcomes (ADO) frameworks, analyzing 41 articles published between 2004 and 2024. The study introduces the SPIDER framework—comprising Strategic Responsiveness, Persuasive Influence, Independent Decision-Making, Dynamic Adaptability, Empathic Understanding, and Resilient Flexibility—as a critical contribution to organizing and measuring decision-making in ASB. This framework bridges theoretical constructs with practical applications, offering clear, measurable guidance for enhancing adaptive strategies in sales. Furthermore, it highlights critical gaps in the literature, particularly regarding the interplay of SPIDER's dimensions and its application in various industrial and cultural contexts. The study outlines a future research agenda focused on validating the SPIDER framework and exploring its potential as a practical tool for developing adaptive sales strategies.
Copyright (c) 2025 Dedy Budiman https://creativecommons.org/licenses
A LITERATURE REVIEW OF DIGITAL MARKETING STRATEGIES TO BUILD BRAND AWARENESS FOR CHILDREN'S EDUCATIONAL FLASHCARDS BUSINESS THROUGH INSTAGRAM: A CASE STUDY OF FLASHY
Flashy is a business that sells educational flashcards for children and utilizes Instagram as the primary platform to reach its target audience and enhance brand awareness. This research aims to analyze Flashy’s digital marketing strategies in building brand awareness through Instagram. The study employs a qualitative approach by conducting content analysis on Flashy's Instagram account (@by.flashy), focusing on the types of content posted, posting frequency, utilization of Instagram features, and audience interaction. The results indicate that promotional content is the most effective in attracting audience attention, while educational content plays a vital role in fostering brand loyalty. Consistent posting frequency is essential in maintaining engagement, and the use of Instagram’s Reels feature has proven to be highly effective in reaching a broader audience. Furthermore, interaction through Direct Messages (DM) helps build stronger connections with the audience, although response speed needs improvement, especially during busy periods. Overall, Flashy’s marketing strategy on Instagram is relatively successful in increasing brand awareness, but there is still room for improvement in terms of consistency and responsiveness. This study provides practical recommendations for small businesses to optimize their digital marketing strategies on social media platforms like Instagram.
Copyright (c) 2025 Sharfina Andzani Minhalina, Kharisma Nur Devyanti, Wien Kuntari https://creativecommons.org/licenses/by-sa/4.0
IMPLEMENTATION OF RISK ASSESSMENT AT PT AMEERA HATI MULIA
Risk cannot be avoided in a business; the uncertain nature allows companies to conduct risk assessments in each division. The risk management assessment process includes risk identification, risk analysis, and risk evaluation. This research was conducted to determine and analyze the implementation of risk management assessment at PT Ameera Hati Mulia. This research uses primary and secondary data types and sources. Primary data, in the form of interview results and secondary data, includes company profiles and a recap of the number of Umrah pilgrims registered. The data collection methods used are interviews, observation, and documentation. The method of discussion in this study is a qualitative descriptive discussion. In this study, researchers researched and assessed the risks in the Umrah and Hajj plus bureau company PT Ameera Hati Mulia. The risk assessment includes risk identification, analysis, and evaluation processes. Based on the results of research conducted by the author, several risks have occurred at PT Ameera, including operational and marketing risks. This research shows two types of risks at PT Ameera Hati Mulia: operational risk and marketing risk. A risk assessment is important to help the company anticipate vulnerabilities. PT Ameera ensures that any impacts arising from risks can be overcome and immediately seeks solutions if a risk event occurs. Suggestions that the author can convey based on the results of this study: PT Ameera Hati Mulia needs to create a risk register table that is useful for identifying possible risks that can occur in the company, as well as preventing and dealing with these risks.
Copyright (c) 2025 Cindy Untari, Ni Komang Septia Noriska, Yohanes Wien Tineka https://creativecommons.org/licenses/by-sa/4.0
THE INFLUENCE OF TRANSPARENCY, FINANCIAL LITERACY, AND DIGITAL MARKETING ON THE GOALS OF THE KAMPUNG DOLANAN ORGANIZATION WITH THE CONCEPT OF SOCIOPRENEURSHIP
This study aims to analyze the influence of financial transparency, citizens' financial literacy, and digital marketing in realizing the organizational goals of Kampung Dolanan as a social-based business or sociopreneurship. This research focuses on the application of managerial practices in Dolanan Village and its influence on the welfare of residents. This study uses a qualitative approach, by means of interviews with the parties concerned to obtain information about the management of Dolanan Village which will later be processed and analyzed qualitatively to achieve clarity of research results. The results of the study show that transparency has not been carried out by the management team of Dolanan Village. Transparency affects organizational goals that have not been achieved because residents have not been able to fully supervise the management and achievement of organizational goals. The financial literacy of Karanggeneng residents is still low, illustrated by the fact that residents do not understand family financial management. Low financial literacy affects organizational goals because citizens do not know the truth of correct financial management. Digital marketing has not been done properly due to a lack of capable human resources. The lack of maximum digital marketing has affected the organization's goals which cannot attract tourists to come to Dolanan Village.
Copyright (c) 2024 Ariq Fikria, Haya Aulia https://creativecommons.org/licenses/by-sa/4.0
IMPLEMENTATION OF MSMEs CREDIT PROVIDING USING THE 5C METHOD BY PT. BPR BANK BAPAS 69 ON THE KAHYANGAN TOLL TOURIST, WONOLELO VILLAGE, SAWANGAN DISTRICT, MAGELANG DISTRICT
This research aims to describe the obstacles that arise in the implementation of providing MSME credit at the Kahyangan TOL Tourism in Wonolelo Village by PT BPR BANK BAPAS 69 Magelang Regency and to describe the solutions implemented by PT BPR BANK BAPAS 69 Magelang Regency in overcoming these obstacles. It is arising from the implementation of granting MSME credit to the Wonolelo Village Kahyangan Tourism TOL. The method used is the observation method, namely observation by observing directly at the BAPAS 69 Magelang Bank Office. This research is qualitative, data collection methods using observation and interviews. The results of the observations can be stated that the implementation of providing MSME credit at the Kahyangan Toll Tour in Wonolelo village by PT BPR Bank Bapas 69 Magelang Regency, has been by the systems and procedures determined by the Main Director of PT BPR Bank Bapas 69 Magelang Regency. Systems and procedures have been implemented as they should. The systems and methods implemented do not rule out the possibility of future risks regarding the credit disbursed. To minimize credit risk, PT BPR Bank Bapas 69 Magelang Regency has implemented prudential principles through the 5 C.
Copyright (c) 2024 Ahmad Syarif Mutsanna https://creativecommons.org/licenses/by-sa/4.0
THE ROLE OF TEAM PLAYER ATTITUDES IN ENHANCING COLLABORATION IN MANUFACTURING FIRMS
This research aims to analyze the role of team player attitudes of PT XYZ, a garment manufacturing company. The importance of leadership in managing human resources and improving company performance. This research focuses on the role of team player attitudes which are considered crucial in achieving company goals. The research method used was a survey method by distributing questionnaires to 193 employees and 22 leaders in Manufacturing Companies. The majority of respondents were women in the productive age range and high school/vocational school education levels. The data obtained from the questionnaire was analyzed descriptively on the role of team player attitudes at PT XYZ. The research results show that most employees are satisfied with the existing teamwork, but prefer to work individually. This research can also be a reference for further research on leadership, especially in the context of garment manufacturing companies.
Copyright (c) 2024 Agustin Amborowati, Irfan Novianto https://creativecommons.org/licenses/by-sa/4.0
THE INFLUENCE OF SOCIAL MEDIA INSTAGRAM, TIKTOK, AND WORD OF MOUTH ON THE DECISION TO PURCHASE "MIXUE" ICE CREAM IN SURAKARTA (CASE STUDY OF UNS STUDENTS)
This research aims to determine the direct influence of social media Instagram, TikTok, and word of mouth on purchasing decisions for Mixue ice cream in Surakarta. The research strategy used was descriptive and causal. The population produced in this research were students from Universitas Sebelah Maret, Surakarta. The research sample consisted of 39 respondents, namely active UNS students who live in Solo Raya, have bought Mixue ice cream at least once, and have seen content on Instagram, TikTok, and heard about Mixue from other people. The sampling used is a non-probability method and uses a data collection technique, namely purposive sampling. Based on data analysis, this research concludes that social media TikTok and word of mouth have a significant influence on the decision to purchase Mixue ice cream, while social media Instagram does not have a significant influence.
Copyright (c) 2024 Triya Renata https://creativecommons.org/licenses/by-sa/4.0
THE INFLUENCE OF EMOTIONAL INTELLIGENCE ON SALESPERSON PERFORMANCE
Salesperson are the frontline connector between organizations and consumers. The attitude aimed at salespeople affects consumer perceptions and purchasing decisions that will be made. The emotions that salespeople experience have a big impact on their attitude. Businesses must be aware of how their salespeople interact with customers in order to build long-lasting partnerships and boost productivity. The purpose of the study is to ascertain how emotional intelligence affects salesperson performance in the Surabaya region. The research sample used 100 smartphone salesperson respondents who were still active in the Surabaya area and analyzed using multiple linear regression techniques which were previously tested for quality using validity, reliability, and classical assumption tests. The findings clarified that salesperson performance is positively and significantly impacted by emotional intelligence. The Adjusted R Square of 52.5% indicates the emotional intelligence variable's impact on salesperson performance.
Salesperson Performance, Emotional Intelligence, Smartphone Salesperson
Copyright (c) 2024 Wulandari Wulandari, Didit Darmawan https://creativecommons.org/licenses/by-sa/4.0
OPTIMIZATION OF WAREHOUSE FUNCTIONS, GOOD RECEIVING AND GOODS RETURN PROCEDURES
Warehouses have an essential role in the sustainability of retail businesses. A warehouse is not only a place to store goods but also receives, distributes, and returns goods. Assalam Hypermarket is a retail business that still needs help maximizing warehouse functions. Assalam Hypermarket still has several obstacles that could be solved, such as fighting over goods between warehouse divisions, damage to goods, and distribution delays. This research aims to analyze the causes of problems and optimize the implementation of warehouse functions. This research was conducted by applying qualitative descriptive research methods to analyze the function of the warehouse at the Assalam Hypermarket shopping center. The research flow is carried out systematically, from determining the research design, determining research objects and subjects, collecting data and information, analyzing data and information, drawing conclusions, and providing solution recommendations. From this research, results were obtained in the form of factors that cause problems in carrying out warehouse functions. Therefore, Assalam Hypermarket can continue to provide regular outreach regarding SOPs for receiving and returning goods to warehouse staff. Assalam Hypermarket can also print SOPs for receiving and returning goods at the warehouse and implement a cross-decking model to run warehouse operations. Apart from that, Assalam Hypermarket can also improve the competency of warehouse staff by providing BIT training.
Copyright (c) 2024 Astrid Noviana Paradhita, Yohanes Wien Tineka https://creativecommons.org/licenses/by-sa/4.0
THE EFFECT OF GREEN INVESTMENT, GOVERNMENT POLICY, AND RESOURCE MANAGEMENT ON THE FINANCIAL PERFORMANCE OF START-UPS IN CENTRAL JAWA
Indonesia, has become a hub for such start-ups, aiming for both financial success and environmental consciousness. Green investments, which fund projects with environmental benefits, play a crucial role. These investments range from adopting energy-efficient technologies to implementing sustainable supply chains, leading to long-term cost savings and improved corporate reputation. Government policy is also vital, as supportive policies in Central Java include monetary rewards, tax breaks, and assistance programs that encourage start-ups to adopt sustainable practices. Effective resource management, which optimizes the use of human, financial, and material resources, is crucial for start-ups facing limited resources and intense competition. Efficient resource management can significantly impact a start-up’s operational efficiency and financial outcomes. This study examines how green investments, government policy, and resource management collectively influence the financial success of start-ups in Central Java. Data was collected from 40 start-ups across various industries using a quantitative approach, and multiple regression analysis was performed. The results show that higher financial performance is primarily due to green investments, supportive government policies, and efficient resource management, with a positive interaction between these factors leading to significant gains. The study provides factual proof that effective resource management, sustainable practices, and compliance with government regulations are essential for successful start-up operations. It highlights the complementary effects of these elements, suggesting that a comprehensive corporate strategy enhances financial results. This study offers insights for start-ups to enhance sustainability and performance and provides recommendations for policymakers to create a supportive entrepreneurial environment.
Copyright (c) 2024 Eva Yuniarti Utami, Risca Fitri Ayuni, Audita Nuvriasari, Nur Zarliani Uli, Rohmawan Adi Pratama https://creativecommons.org/licenses/by-sa/4.0
APPLICATION OF AIDCA COPYWRITING TECHNIQUES IN ADVERTISING CONTENT CREATION ON SOCIAL MEDIA
Technological developments and people's consumption behavior have brought changes for industry players to introduce their products and services using digital marketing strategies. In its development, digital marketing has penetrated various media platforms, including social media. Copywriting is one method that can be used to create advertising content on social media. There are still many industry players who currently use digital agency services to make social media advertisements. However, quite a few were disappointed with the results obtained because even though they had paid a lot of money to create advertising content, no change or increase in sales was felt. This research aims to analyze the influence of applying AIDCA copywriting techniques on creating advertising content on social media. The study was carried out by applying qualitative descriptive methods. The results of this research show that applying the AIDCA technique to copywritten advertising content can increase traffic to the advertised product. Apart from that, implementing AIDCA can increase the actions of consumers who like, comment on, and share advertisements via consumer social media accounts.
Copyright (c) 2024 Astrid Noviana Paradhita, Myrtana Pusparisti https://creativecommons.org/licenses/by-sa/4.0
THE EFFECT OF SERVICE QUALITY ON THE SATISFACTION OF MEDIA PARTNERS AT PT. MAIN SOLO AUDIO RADIO (SOLOPOS RADIO)
Currently, many companies are opening services. This makes the level of competition of companies very tight. Therefore, these problems need to be considered by companies so that their business continuity is maintained. This study aims to analyze the quality of service on the satisfaction of media partners at Radio Solopos. In this study, a quantitative descriptive method is used. The respondents in this study are media partners of Radio Solopos. Of the 45 questionnaires distributed, the researcher took 30 respondents. Data collection was carried out by distributing questionnaires to respondents. The researcher calculated the questionnaire result using Social Science Statistics Package (SPSS) version 29 program. The result of this study is that service quality has a significant effect on media partner satisfaction. Because t counts are greater than t tables (7,254 > 2,048). So that if the quality of the service provided is high, then the higher the satisfaction that will be obtained by media colleagues. Radio Solopos needs to improve the quality of services provided and also evaluate the job desks of each division.
Service Quality, Customer Satisfaction, Media Partner
Copyright (c) 2024 Devi Cahyasari, Ni Komang Septia Noriska https://creativecommons.org/licenses/by-sa/4.0
THE INFLUENCE OF OFFICIAL TIKTOK HANASUI VIDEO CONTENT ON BRAND AWARENESS AND CONSUMER BUYING INTEREST IN SOLO RAYA
TikTok is considered as one of the means to promote products. This phenomenon provides an opportunity for beauty companies to utilize TikTok as a tool to increase brand awareness and consumer buying interest. This study aims to examine the significance of the influence of Hanasui's official Tiktok content on brand awareness and purchase intention of Hanasui products. This research adopts a descriptive quantitative approach using descriptive quantitative research methods. The minimum sample size taken was 42 respondents by applying non-probability sampling through purposive sampling technique. Data collection was carried out through questionnaire distribution, and data analysis was carried out using simple linear regression analysis. The results showed a positive and significant effect of TikTok Hanasui Official video content on the variables of brand awareness and purchase intention of Hanasui products. These findings indicate that utilizing the TikTok platform in marketing strategies can help companies increase brand awareness and product purchase intention. Beauty companies can consider using Tik Tok as one of the tools to increase the marketing effectiveness of their products. Hanasui Official's Tiktok video content has a positive influence on brand awareness and purchase intention, companies can design more focused and efficient marketing strategies.
Cosmetics, Skincare, TikTok, Social Media, Beauty
Copyright (c) 2024 Zellika Mutiara Sayyidina https://creativecommons.org/licenses/by-sa/4.0
DETERMINANTS OF SMEs PROFITABILITY: DO FIRM SIZE AND AGE STILL MATTERS?
Small and medium-sized firms (SMEs) are critical to the global economy because they create jobs and contribute to economic growth (ILO, 2019). This study examines the profitability of SMEs using the return on asset ratio, as well as the effect of size and age on profitability, by examining data samples from 106 enterprises in Indonesia's industry sector over a ten years. In total, 1060 pieces of data were examined in this study. The goal of this study is to comprehend the current state of SMEs' profitability and to identify the effect of age and size, as many scholars have various opinions on the subject. To evaluate the effect of size and age on the observed SMEs, multiple linear regression analysis was used. According to the findings, the average SME profitability in Indonesia, as assessed by the return on assets ratio, was only 1.1%, which is relatively low. Size also has a beneficial effect on profitability, as shown by the data. Furthermore, contrary to the hypothesized premise, age has a detrimental impact on the profitability of SMEs. Finally, this study identifies potential limits and suggests strategic implications for policymakers, SME management, and future research.
Firm Profitability, SMEs, Firm Size, Firm Age
Copyright (c) 2024 Muhamad Wahid Ibrahim, Ariq Fikria Niagasi, Yusuf Farrel Trisyandhi https://creativecommons.org/licenses/by-sa/4.0
BUSINESS DEVELOPMENT STRATEGY OF HYDROPONIC MELON (CUCUMIS MELO L.) PRODUCTION AT PT INDIGEN KARYA UNGGUL THROUGH BUSINESS MODEL CANVAS
The purpose of this research is to find the obstacles and threats that hinder the melon production process at PT Indigen Karya Unggul, formulate new strategies based on the advantages and opportunities owned by the company by minimizing the shortcomings and threats that exist, and create a new business model canvas prototype that can be applied by the company in the context of business development. The data collection technique that researchers apply is the interview and observation method accompanied by direct interviews. The type of research chosen is qualitative research. The analysis of the business development strategy that can be applied by the company with the new business model canvas prototype is the addition of human resources to run the existing business lines needs to be done so that existing human resources can be specialized according to the field of work so that the targets of each business line can be realized. In addition, PT Indigen Karya Unggul can use the new business model canvas prototype in carrying out its business activities. Especially in the customer segment block, including by expanding the intended market segment, reaching markets that have not been reached before, and creating attractive and creative marketing content.
Melon Production, Business Development Strategy, Business Model Canvas
Copyright (c) 2024 Zainal Arifin https://creativecommons.org/licenses/by-sa/4.0
DIGITAL MARKETING COMMUNICATION ANALYSIS JAWA POS RADAR SOLO
Digital marketing communication has a crucial role in the modern marketing era. In this context, digital media is an effective means to reach a wider audience and promote products or services efficiently. This research aims to find out how the implementation of digital marketing communication in Jawa Pos Radar Solo. This research uses a case study research design with descriptive discussion method. By describing data from interviews, observations, and company documents from the object of research, namely the implementation of digital marketing communications at Jawa Pos Radar Solo through various media. So that it can be explained about the implementation of digital marketing communication in Jawa Pos Radar Solo. Jawa Pos Radar Solo has successfully implemented digital marketing communication through various channels, including online public relations, online partnership, interactive advertising, opt-in email marketing, and social media marketing with one-way and two-way communication approaches with full control. Jawa Pos Radar Solo follows the AIDA (Awareness, Interest, Desire, Action) digital marketing communication model in their strategy. The digital marketing communication media used include websites, display ads, email, social media, blogs, word of mouth, and mobile marketing. Despite its success in implementing digital marketing communication, Jawa Pos Radar Solo also faces some obstacles. So to overcome these obstacles, it is necessary to implement several strategies to improve the digital marketing communication of Jawa Pos Radar Solo.
Marketing Communication, Digital Marketing
Copyright (c) 2024 Haggi Rayhan Pahlevi, Agustin Amborowati https://creativecommons.org/licenses/by-sa/4.0
FINANCIAL RATIOS OF PT PURADELTA LESTARI Tbl. UNDER THE INFLUENCE OF THE GLOBAL ECONOMIC CRISIS IN 2022
PT Puradelta Lestari (DMAS) is one of the companies engaged in the property sector and is part of the Sinar Mas Land group. The purpose of this research paper is to analyze the financial ratios of PT DMAS whether the company's shares are still worth buying and holding in the next few years and how PT DMAS's attitude in facing the global economic crisis in early 2023 which makes some of the company's businesses sluggish, one of which is in the property sector. This analysis uses current ratio, quick ratio, cash ratio, GPM, OPM, NPM, ROI, ROA, DAR, DER, EPS, PER, and MBV, most of which calculations use data on net income, total equity, current liabilities, total assets, stock prices and other data in the company's financial statements. The analysis results show that PT DMAS has a current ratio of 4.82, quick ratio of 2.27, cash ratio of 0.97, GPM of 71.16%, OPM of 60.89%, NPM of 63.06%, ROA of 18.70%, ROI of 276.02%, DAR of 13.57%, DER of 15.70%, EPS 25.26, PER 6.29x and MBV 1.34x. These results indicate that PT DMAS shares are still worth holding in the next few years, even though at the beginning of the first trimester report in 2023 PT DMAS experienced a decrease in revenue from the previous year due to various factors, both post-Covid-19 pandemic recovery and the global economic crisis that is sweeping the world.
Current Ratio, Quick Ratio, Cash Ratio, Financial, Stock
Copyright (c) 2024 Zhafira Yaziar Rahma, Gaung Perwira Yustika https://creativecommons.org/licenses/by-sa/4.0
THE ROLE OF INFLUENCERS TO INCREASE SALES OF GOODS AND SERVICE
With increasing levels of digital media consumption, organizational spending on online promotion continues to grow steadily and dynamically. However, in line with this growth in spending, it is clear that the effectiveness of promotional activities in the digital world has decreased. Today, organizations are looking for alternatives to influence consumers in an increasingly complex market. One of the key trends emerging is the adoption of the influencer marketing concept. The purpose of this article is to analyze the role, position and significance of digital influencers in the overall functioning of the online promotion system, as well as the impact of the influencer marketing concept on sustainable development. A literature analysis was conducted to understand the origins of this phenomenon, along with its scale, causes and impact on the functioning of the digital promotion system. After completing this stage, a questionnaire survey was conducted among a group of individual internet users to obtain primary data. The research findings show great potential in activities involving digital influencers. This potential is mainly related to the effective delivery of information regarding products or services, their impact on increasing brand awareness, and their influence on the sales of the company's products and services. This research confirms that digital marketing strategies involving influencers can achieve success, where influencers play a key role in persuading potential buyers through promotions on social media. The findings make a significant contribution to understanding the integration of influencers' roles in digital marketing strategies to achieve increased sales.
Copyright (c) 2024 Siera Syailendra Siera, Ahmad Sopyan, Rezky Alfindo, Melita Rizky https://creativecommons.org/licenses/by-sa/4.0
TAX AGGRESSIVENESS IS SEEN FROM THE CURRENT RATIO, RETURN ON ASSETS, DEBT TO ASSET RATIO, AND CAPITAL INTENSITY IN THE COMPANY IN THE TOURISM, RESTAURANT AND HOTEL INDUSTRY
COVID-19 greatly affected the company's financial condition during 2018-2021, having an impact on the creation of huge losses that it tends to cause several factors to carry out tax aggressiveness, especially among companies listed on the Indonesia Stock Exchange (IDX). Tax aggressiveness or reducing the company's profit income to minimize the tax burden to avoid bankruptcy or maintaining company glory. The purpose of this study is to determine the factors that influence tax aggressiveness from independent variables in the form of the current ratio, return on assets, debt-to-asset ratio, and capital intensity. Quantitative data is used in this study, including data on companies listed on the IDX for the period 2018-2021, including companies in the tourism, restaurant, and hotel industries listed on the IDX during 2018-2021. A total of 108 data or companies from 27 companies became research samples, through the purposive sampling method and using research analysis tools in the form of description analysis, classical assumption test, and hypothesis testing. This study partially shows the results of the current ratio variable have a positive effect, return on assets has a negative effect, debt to asset ratio and capital intensity do not effect on tax aggressiveness during 2018-2021. The current ratio variable, return on assets, debt to asset ratio and capital intensity simultaneously affect tax aggressiveness.
Current Ratio, Return On Asset, Debt To Asset Ratio, Capital Intensity, Tax Aggressiveness
Copyright (c) 2024 Supriono https://creativecommons.org/licenses/by-sa/4.0
ANALYZING THE EFFECT OF JOB SATISFACTION AND EMPLOYEE WORK EXPERIENCE ON EMPLOYEE PERFORMANCE LOYALTY
Human resources or HR is one of the elements in the company that is quite important to ensure the smooth running of operational activities in the company. Employee satisfaction and work experience are several factors in maintaining the level of employee performance loyalty in a company. This study was conducted to examine the relationship between the influence of job satisfaction and work experience felt by employees on the level of employee performance loyalty at Assalaam Hypermarket. This study collects data with questionnaires from 100 sample data of employees who work at Assalam Hypermarket. The discussion method used is descriptive quantitative by testing several instrument items that describe the level of satisfaction and work experience of employees using validity and reliability tests. After that, the researcher analyzes using multiple linear regression techniques. In this study, researchers used the SPSS application to conduct tests. From this study, it was concluded that job satisfaction had an effect of 64.5% and work experience had an effect of 28.5% on the level of employee performance loyalty in the company. The results showed that several aspects of work experience still need to be improved by Assalam Hypermarket.
Job Satisfaction, Performance, Work Experience, Employee Loyalty, Multiple Linear Regression
Copyright (c) 2024 astrid noviana paradhita, isma ridha avika https://creativecommons.org/licenses/by-sa/4.0
PENGARUH KONTEN INSTAGRAM TERHADAP KEPUTUSAN PEMBELIAN INDOMIE RAMEN SERIES
Tujuan penelitian ini adalah mengetahui pengaruh konten Instagram terhadap keputusan pembelian Indomie Ramen Series se-Solo Raya. Metode pengambilan sampel yang digunakan dalam penelitian ini adalah nonprobability sampling dengan Teknik purposive sampling. Total sampel dalam penelitian ini adalah 50 responden. Metode pengumpulan data menggunakan kuesioner. Analisis data yang digunakan yaitu Uji Instrumen validitas dan reliabilitas, Uji asumsi klasik, uji hipotesis dan analisis regresi linear berganda dengan menggunakan program SPSS 25 for windows. Hasil penelitian ini menunjukkan bahwa semua item pernyataan setiap variabel valid dan reliable. Metode penelitian memenuhi kriteria uji asumsi klasik terdapat uji normalitas, uji multikolinearitas, uji heteroskedastisitas. Berdasarkan hasil uji parsial (uji t) diperoleh hasil bahwa variabel konten Instagram berpengaruh signifikan terhadap keputusan pembelian.
Copyright (c) 2023 Kristy Feren Nandita Nandita https://creativecommons.org/licenses/by-sa/4.0