Journal Title : NOCTIS: Jurnal Kajian dan Analisis Industri Kreatif Initials : NOCTIS Frequency : Twice a year E-ISSN : 2986-3511 Chief Editor : DOI Prefix : 10.20961/noctis Publisher : Dept. Language & Creative Industries, Vocational School, Univ. Sebelas Maret Accreditation : Not Accredited NOCTIS: Jurnal Kajian dan Analisis Industri Kreatif presents discourses, studies, and analysis about creative industry from many perspectives in various disciplines such as advertising, Public Relations, Video, Film and Photography, New Media and Digital Studies, Music, Digital Content, Television and Radio, Journalism and other relevant fields, mapping the creative industry sub-sectors. INDEXED : situs slot gacor slot
Sekolah Vokasi Universitas Sebelas Maret
Author(s) retain copyright of articles published in this journal, with first publication rights granted to Noctis. All journal content is licenced under a Creative Commons Attribution-NonCommercial 4.0 International License that allows others to use the articles for non-commercial purposes with an acknowledgement of the work's authorship and initial publication in this journal.
PERAN PERISET DAN PENULIS NASKAH DALAM PEMBUATAN FILM DOKUMENTER "TEMPA: REDUPNYA GENERASI KRIYA DI DUSUN TEMBAGA"
The documentary film “Tempa: The Dimming of the Craftsman Generation in Dusun Tembaga” explores the lives of artisans in Dusun Tumang, located in Cepogo, Boyolali. Known as “Dusun Tembaga” (Copper Village), this community has a long-standing tradition of copper craftsmanship rooted in its history. The village originated from a settlement established by a religious figure named Kiai Rogosasi, which eventually evolved into what is now Dusun Tumang. Today, it is widely recognized for its exquisite copper handicrafts and the intricate engraving skills passed down through generations. However, with the rapid advancement of technology and shifting social dynamics, the village now faces significant challenges—most notably, a declining interest among the younger generation in pursuing copper craftsmanship. This has led to a steady decrease in the number of artisans over time. This documentary adopts a combination of expository and participatory modes, incorporating the filmmaker’s direct involvement and voice-over narration to guide the narrative. As the scriptwriter, the author conducted primary and secondary research, including interviews with relevant sources, to ensure the validity and reliability of the data presented. In conclusion, the documentary is grounded in factual realities, emphasizing the critical role of pre-production and thorough research. “Tempa: The Dimming of the Craftsman Generation in Dusun Tembaga” aims to inspire the youth of Dusun Tumang to continue the legacy of copper craftsmanship as both a cultural heritage and a sustainable livelihood.
Copyright (c) 2025 Anindita Faridatunnikmah https://creativecommons.org/licenses/by-nc/4.0
PERAN PRODUSER DALAM PEMBUATAN FILM DOKUMENTER “GERBANG MENUJU UTARA”
This Final Project entitled "The Role of the Producer in the Making of the Documentary Film 'Gerbang Menuju Utara'" explains the work of a producer in the production process of a documentary film. This documentary film raises the issue of the "History" of the Astana Oetara building, the tomb of a King of Mangkunegaran, namely KGPAA Mangkunegara VI or Raden Mas Suyitno. In the process of making this documentary, the author served as the producer who had full responsibility for providing direction and managing production needs, including all team members, both creatively and in terms of production management, which included a mutually agreed-upon budget plan, to achieve the success of the common goal. The producer is responsible for ensu ring the availability of production equipment and meeting the needs of each division, including the director, cameraman, and scriptwriter. The author and the team hope that this documentary film can serve as an educational and informational medium for the general public to learn that there are many historical buildings in the city of Solo that are not yet widely known by the public, one of which is Astana Oetara. The purpose of making this documentary is to introduce to the general public what the Astana Oetara building is, the history of its construction, the figure entombed in Astana Oetara, and why Astana Oetara was eventually designated as a Cultural Heritage Building of the city of Surakarta.
Astana Oetara, Documentary Film, Producer
Copyright (c) 2025 Dewi Nabella Meli Rahmawati https://creativecommons.org/licenses/by-nc/4.0
PERAN PRODUSER PADA PRODUKSI FILM DOKUMENTERJEJAK RASA: AKULTURASI KULINER TIONGHOA
Surakarta is a city with a lot of cultural heritage, where intercultural interaction has formed social and culinary diversity. Among them are various cultural influences that interact with each other in this city, one of which is that Chinese culture plays an important role especially in the culinary field. Based on the results of observations carried out by the author and his team, the incorporation of Chinese Peranakan culinary in Surakarta is not only an adjustment in terms of food, but also has a significant contribution in producing a distinctive culinary variety, so that it can be enjoyed by all levels of society in Surakarta after various bad problems in the past. The main purpose of this film is to show that Chinese Peranakan culinary plays a role as a means of reconciliation that can bridge the clash in the diversity of Surakarta society through culinary. Thus, the documentary film "Jajak Rasa: Chinese Culinary Acculturation" which discusses the theme of the acculturation of Chinese Peranakan food in Surakarta. By using an approach in the field of gastronomy, this film closely observes and emphasizes how Chinese cuisine can adapt to local ingredients and flavors in Surakarta to give birth to culinary variations (fusion food). In addition, in the production process of this documentary film, the direct cinema method is applied with an ethnographic approach, which aims to be more focused on observing cultural interaction and Chinese culinary interaction naturally and in accordance with the facts in the field. The ethnographic method in this film is applied to explore the meaning and context of social community life in Surakarta related to the culinary culture of Chinese Peranakan through visual display.
Culinary acculturation, Documentary film, Producer, Surakarta.
Copyright (c) 2025 Mahendra Putra Aryanto https://creativecommons.org/licenses/by-nc/4.0
CYBER BRANDING ARD SPORT SRAGEN MELALUI AKUNINSTAGRAM @ardsport_jerseyprinting DALAM MENINGKATKAN BRANDAWARENESS
The jersey printing industry in Indonesia is growing rapidly in line with increasing market demand for products with unique designs and personalization. One of the most effective platforms used is social media, particularly Instagram. In this case, brand awareness is the key to increasing brand visibility and appeal on this platform. Therefore, this study aims to determine how ARD Sport's cyber branding strategy through its Instagram account @ardsport_jerseyprinting increases brand awareness. The subject of this study is ARD Sport as a brand. The object of this study is ARD Sport Sragen's cyber branding through its Instagram account. This study uses a qualitative descriptive research method. The data collection techniques used are observation, interviews, and documentation. The data validity technique uses data source triangulation. The data analysis techniques used are data collection, data reduction, data presentation, and drawing conclusions. The theory used is Deirdre Breakenridge's three “I” theory, which includes information, interactivity, and instinct. The results of the study show that ARD Sport, in its efforts to increase brand awareness through online media, strives to provide information that includes jersey catalogs, collaborative activities, events, and special messages.
Copyright (c) 2025 Rasendriya Handoko https://creativecommons.org/licenses/by-nc/4.0
POLA KOMUNIKASI KELOMPOK SUPPORTER GEMOLONG LADS UNTUK MEMPERTAHANKAN KOHESIVITAS
Soccer often triggers intense fanaticism among supporters, as seen in groups in England and Italy. In Indonesia, Persis Solo and its supporters, including Gemolong Lads, are the focus. Gemolong Lads, part of Boys 1923, embraces the Hooligan culture and faces challenges in maintaining solidarity among members with diverse backgrounds. This study aims to understand how group communication patterns affect the cohesiveness of Gemolong Lads and its impact on their support for the Persis Solo club. This study uses a qualitative descriptive approach by collecting data through interviews, observation, and documentation. To ensure data validity, the triangulation method was used. The collected data was then presented, analyzed, and evaluated to draw conclusions. The underlying theory is Griffin's theory with the application of various forms of communication patterns, such as the wheel pattern, Y pattern, continuous pattern, circle pattern, and comprehensive pattern. Based on the results of data analysis, interviews, and field findings, group communication plays a crucial role in maintaining the cohesiveness and identity of the Gemolong Lads group. Effective communication, both verbal and non-verbal through various media, strengthens solidarity, supports collaboration, and improves interpersonal relationships. The communication pattern applied is a comprehensive pattern, which facilitates free interaction and inclusion of all.
Copyright (c) 2025 Simon Leonardo https://creativecommons.org/licenses/by-nc/4.0
PEMANFAATAN MEDIA SOSIAL TIKTOK SEBAGAI SARANA PERSONAL BRANDING GUS IQDAM
The advancement of technology has transformed communication patterns in society, marked by the rise of new media such as TikTok. This platform functions not only as entertainment but also as a medium for personal branding. Gus Iqdam, a young preacher, utilizes TikTok to spread Islamic teachings and build his personal brand. This study aims to describe in detail the personal branding strategies employed by Gus Iqdam through his TikTok account, @muhammad_iqdam_kholid, providing a deeper understanding of how he reaches audiences through digital platforms. This research uses a qualitative descriptive content analysis approach based on McNally and Speak’s theory of personal branding. Data were collected through observation, documentation, and literature study, then analyzed using Miles and Huberman’s interactive model, including data collection, reduction, presentation, and conclusion drawing. Data validity was ensured using source triangulation. The findings show that Gus Iqdam successfully builds his personal branding through three key aspects. His uniqueness lies in a relaxed yet religious approach; his relevance appears in content addressing everyday life issues and moral guidance; and his consistency is shown through repeated core messages about living according to Islamic values. His TikTok content is not only entertaining but also educational and inspirational.
Copyright (c) 2025 RAHMAN HARIS ARDIANSYAH https://creativecommons.org/licenses/by-nc/4.0