Jurnal Manajemen Bisnis dan Terapan

BUSINESS DEVELOPMENT STRATEGY OF HYDROPONIC MELON (CUCUMIS MELO L.) PRODUCTION AT PT INDIGEN KARYA UNGGUL THROUGH BUSINESS MODEL CANVAS

2024-01-10T02:13:33+00:00

The purpose of this research is to find the obstacles and threats that hinder the melon production process at PT Indigen Karya Unggul, formulate new strategies based on the advantages and opportunities owned by the company by minimizing the shortcomings and threats that exist, and create a new business model canvas prototype that can be applied by the company in the context of business development. The data collection technique that researchers apply is the interview and observation method accompanied by direct interviews. The type of research chosen is qualitative research. The analysis of the business development strategy that can be applied by the company with the new business model canvas prototype is the addition of human resources to run the existing business lines needs to be done so that existing human resources can be specialized according to the field of work so that the targets of each business line can be realized. In addition, PT Indigen Karya Unggul can use the new business model canvas prototype in carrying out its business activities. Especially in the customer segment block, including by expanding the intended market segment, reaching markets that have not been reached before, and creating attractive and creative marketing content.

FINANCIAL RATIOS OF PT PURADELTA LESTARI Tbl. UNDER THE INFLUENCE OF THE GLOBAL ECONOMIC CRISIS IN 2022

2024-01-08T01:55:19+00:00

PT Puradelta Lestari (DMAS) is one of the companies engaged in the property sector and is part of the Sinar Mas Land group. The purpose of this research paper is to analyze the financial ratios of PT DMAS whether the company's shares are still worth buying and holding in the next few years and how PT DMAS's attitude in facing the global economic crisis in early 2023 which makes some of the company's businesses sluggish, one of which is in the property sector. This analysis uses current ratio, quick ratio, cash ratio, GPM, OPM, NPM, ROI, ROA, DAR, DER, EPS, PER, and MBV, most of which calculations use data on net income, total equity, current liabilities, total assets, stock prices and other data in the company's financial statements. The analysis results show that PT DMAS has a current ratio of 4.82, quick ratio of 2.27, cash ratio of 0.97, GPM of 71.16%, OPM of 60.89%, NPM of 63.06%, ROA of 18.70%, ROI of 276.02%, DAR of 13.57%, DER of 15.70%, EPS 25.26, PER 6.29x and MBV 1.34x. These results indicate that PT DMAS shares are still worth holding in the next few years, even though at the beginning of the first trimester report in 2023 PT DMAS experienced a decrease in revenue from the previous year due to various factors, both post-Covid-19 pandemic recovery and the global economic crisis that is sweeping the world.

DIGITAL MARKETING COMMUNICATION ANALYSIS JAWA POS RADAR SOLO

2024-01-08T01:58:56+00:00

Digital marketing communication has a crucial role in the modern marketing era. In this context, digital media is an effective means to reach a wider audience and promote products or services efficiently. This research aims to find out how the implementation of digital marketing communication in Jawa Pos Radar Solo. This research uses a case study research design with descriptive discussion method. By describing data from interviews, observations, and company documents from the object of research, namely the implementation of digital marketing communications at Jawa Pos Radar Solo through various media. So that it can be explained about the implementation of digital marketing communication in Jawa Pos Radar Solo. Jawa Pos Radar Solo has successfully implemented digital marketing communication through various channels, including online public relations, online partnership, interactive advertising, opt-in email marketing, and social media marketing with one-way and two-way communication approaches with full control. Jawa Pos Radar Solo follows the AIDA (Awareness, Interest, Desire, Action) digital marketing communication model in their strategy. The digital marketing communication media used include websites, display ads, email, social media, blogs, word of mouth, and mobile marketing. Despite its success in implementing digital marketing communication, Jawa Pos Radar Solo also faces some obstacles. So to overcome these obstacles, it is necessary to implement several strategies to improve the digital marketing communication of Jawa Pos Radar Solo.

THE ROLE OF INFLUENCERS TO INCREASE SALES OF GOODS AND SERVICE

2023-12-29T01:52:32+00:00

With increasing levels of digital media consumption, organizational spending on online promotion continues to grow steadily and dynamically. However, in line with this growth in spending, it is clear that the effectiveness of promotional activities in the digital world has decreased. Today, organizations are looking for alternatives to influence consumers in an increasingly complex market. One of the key trends emerging is the adoption of the influencer marketing concept. The purpose of this article is to analyze the role, position and significance of digital influencers in the overall functioning of the online promotion system, as well as the impact of the influencer marketing concept on sustainable development. A literature analysis was conducted to understand the origins of this phenomenon, along with its scale, causes and impact on the functioning of the digital promotion system. After completing this stage, a questionnaire survey was conducted among a group of individual internet users to obtain primary data. The research findings show great potential in activities involving digital influencers. This potential is mainly related to the effective delivery of information regarding products or services, their impact on increasing brand awareness, and their influence on the sales of the company's products and services. This research confirms that digital marketing strategies involving influencers can achieve success, where influencers play a key role in persuading potential buyers through promotions on social media. The findings make a significant contribution to understanding the integration of influencers' roles in digital marketing strategies to achieve increased sales.

TAX AGGRESSIVENESS IS SEEN FROM THE CURRENT RATIO, RETURN ON ASSETS, DEBT TO ASSET RATIO, AND CAPITAL INTENSITY IN THE COMPANY IN THE TOURISM, RESTAURANT AND HOTEL INDUSTRY

2023-12-29T01:48:57+00:00

COVID-19 greatly affected the company's financial condition during 2018-2021, having an impact on the creation of huge losses that it tends to cause several factors to carry out tax aggressiveness, especially among companies listed on the Indonesia Stock Exchange (IDX). Tax aggressiveness or reducing the company's profit income to minimize the tax burden to avoid bankruptcy or maintaining company glory. The purpose of this study is to determine the factors that influence tax aggressiveness from independent variables in the form of the current ratio, return on assets, debt-to-asset ratio, and capital intensity.
Quantitative data is used in this study, including data on companies listed on the IDX for the period 2018-2021, including companies in the tourism, restaurant, and hotel industries listed on the IDX during 2018-2021. A total of 108 data or companies from 27 companies became research samples, through the purposive sampling method and using research analysis tools in the form of description analysis, classical assumption test, and hypothesis testing.
This study partially shows the results of the current ratio variable have a positive effect, return on assets has a negative effect, debt to asset ratio and capital intensity do not effect on tax aggressiveness during 2018-2021. The current ratio variable, return on assets, debt to asset ratio and capital intensity simultaneously affect tax aggressiveness.

ANALYZING THE EFFECT OF JOB SATISFACTION AND EMPLOYEE WORK EXPERIENCE ON EMPLOYEE PERFORMANCE LOYALTY

2023-12-29T01:46:57+00:00

Human resources or HR is one of the elements in the company that is quite important to ensure the smooth running of operational activities in the company. Employee satisfaction and work experience are several factors in maintaining the level of employee performance loyalty in a company. This study was conducted to examine the relationship between the influence of job satisfaction and work experience felt by employees on the level of employee performance loyalty at Assalaam Hypermarket. This study collects data with questionnaires from 100 sample data of employees who work at Assalam Hypermarket. The discussion method used is descriptive quantitative by testing several instrument items that describe the level of satisfaction and work experience of employees using validity and reliability tests. After that, the researcher analyzes using multiple linear regression techniques. In this study, researchers used the SPSS application to conduct tests. From this study, it was concluded that job satisfaction had an effect of 64.5% and work experience had an effect of 28.5% on the level of employee performance loyalty in the company. The results showed that several aspects of work experience still need to be improved by Assalam Hypermarket.

DETERMINANTS OF SMEs PROFITABILITY: DO FIRM SIZE AND AGE STILL MATTERS?

2024-01-15T05:54:38+00:00

Small and medium-sized firms (SMEs) are critical to the global economy because they create jobs and contribute to economic growth (ILO, 2019). This study examines the profitability of SMEs using the return on asset ratio, as well as the effect of size and age on profitability, by examining data samples from 106 enterprises in Indonesia's industry sector over a ten years. In total, 1060 pieces of data were examined in this study. The goal of this study is to comprehend the current state of SMEs' profitability and to identify the effect of age and size, as many scholars have various opinions on the subject. To evaluate the effect of size and age on the observed SMEs, multiple linear regression analysis was used. According to the findings, the average SME profitability in Indonesia, as assessed by the return on assets ratio, was only 1.1%, which is relatively low. Size also has a beneficial effect on profitability, as shown by the data. Furthermore, contrary to the hypothesized premise, age has a detrimental impact on the profitability of SMEs. Finally, this study identifies potential limits and suggests strategic implications for policymakers, SME management, and future research.

THE INFLUENCE OF OFFICIAL TIKTOK HANASUI VIDEO CONTENT ON BRAND AWARENESS AND CONSUMER BUYING INTEREST IN SOLO RAYA

2024-01-17T02:55:59+00:00

TikTok is considered as one of the means to promote products. This phenomenon provides an opportunity for beauty companies to utilize TikTok as a tool to increase brand awareness and consumer buying interest. This study aims to examine the significance of the influence of Hanasui's official Tiktok content on brand awareness and purchase intention of Hanasui products. This research adopts a descriptive quantitative approach using descriptive quantitative research methods. The minimum sample size taken was 42 respondents by applying non-probability sampling through purposive sampling technique. Data collection was carried out through questionnaire distribution, and data analysis was carried out using simple linear regression analysis. The results showed a positive and significant effect of TikTok Hanasui Official video content on the variables of brand awareness and purchase intention of Hanasui products. These findings indicate that utilizing the TikTok platform in marketing strategies can help companies increase brand awareness and product purchase intention. Beauty companies can consider using Tik Tok as one of the tools to increase the marketing effectiveness of their products. Hanasui Official's Tiktok video content has a positive influence on brand awareness and purchase intention, companies can design more focused and efficient marketing strategies.