Vol. 2 No. 1 (2024): MEISTER January 2024

Articles

• BUSINESS DEVELOPMENT STRATEGY OF HYDROPONIC MELON (CUCUMIS MELO L.) PRODUCTION AT PT INDIGEN KARYA UNGGUL THROUGH BUSINESS MODEL CANVAS

  Zainal Arifin, Ma’arifa Putri Ananda Noor Lailya

  1-11

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• FINANCIAL RATIOS OF PT PURADELTA LESTARI Tbl. UNDER THE INFLUENCE OF THE GLOBAL ECONOMIC CRISIS IN 2022

  Zhafira Yaziar Rahma, Gaung Perwira Yustika

  12-23

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• DIGITAL MARKETING COMMUNICATION ANALYSIS JAWA POS RADAR SOLO

  Haggi Rayhan Pahlevi, Agustin Amborowati

  24-38

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• THE ROLE OF INFLUENCERS TO INCREASE SALES OF GOODS AND SERVICE

  Siera Syailendra Siera, Ahmad Sopyan, Rezky Alfindo, Melita Rizky

  39-53

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• TAX AGGRESSIVENESS IS SEEN FROM THE CURRENT RATIO, RETURN ON ASSETS, DEBT TO ASSET RATIO, AND CAPITAL INTENSITY IN THE COMPANY IN THE TOURISM, RESTAURANT AND HOTEL INDUSTRY

  Supriono

  54-65

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• ANALYZING THE EFFECT OF JOB SATISFACTION AND EMPLOYEE WORK EXPERIENCE ON EMPLOYEE PERFORMANCE LOYALTY (Case Study: Assalam Hypermarket)

  isma ridha avika, astrid noviana paradhita

  66-78

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• DETERMINANTS OF SMEs PROFITABILITY: DO FIRM SIZE AND AGE STILL MATTERS?

  Muhamad Wahid Ibrahim, Ariq Fikria Niagasi, Yusuf Farrel Trisyandhi

  79-96

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• THE INFLUENCE OF OFFICIAL TIKTOK HANASUI VIDEO CONTENT ON BRAND AWARENESS AND CONSUMER BUYING INTEREST IN SOLO RAYA

  Alfrico Windu Kurniansyah, Anggi Wulandari, Diva Yuni Harminingsih, Faizal Nur Rachman, Pradipta Eva Kusuma

  97-109

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