Penerapan Metode Analytical Hierarchy Process dalam Sistem Pendukung Keputusan Pembelian Fast Food
DOI:
https://doi.org/10.20961/vxy6g693Keywords:
Analytic Hierarchy, Proses (AHP), Keputusan Pembelian, Makanan Cepat SajiAbstract
Penelitian ini membahas penerapan metode Analytic Hierarchy Process (AHP) dalam sistem pendukung keputusan untuk memilih fast food. Dalam era globalisasi dan kemajuan teknologi informasi, keputusan pembelian semakin kompleks dan signifikan bagi organisasi dan individu. Industri fast food menjadi bagian integral dari gaya hidup modern, menghadapkan konsumen pada berbagai pilihan produk dan layanan. AHP merupakan metode efektif untuk memecahkan masalah multi-kriteria, membantu penyusunan prioritas alternatif berdasarkan kriteria relevan. Penerapan AHP dalam sistem pendukung keputusan pembelian fast food memberikan panduan sistematis bagi pengguna dalam memilih produk atau layanan yang sesuai dengan preferensi dan kebutuhan mereka. Studi ini menunjukkan bagaimana AHP dapat diterapkan untuk meningkatkan kejelasan dan efektivitas dalam pengambilan keputusan pembelian fast food.
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