Optimizing Digital Promotion based on Design: a Study of the Implementation of Teaching in Making Digital Promotion

Abstrak

The existence of tourism village depends on the villagers to create innovation and to preserve local heritage. The potency of nature, culture, and arts exists in Plesungan village in the form of Sendang Plesungan Waterpark, Lemah Putih Hermitage, Meteor Putih Keris Hermitage, Waste Management Tool, candle, grocery store, and furniture micro industry, and sedekah Bumi agenda. There are less media (social media, i.e. facebook and instagram) to promote those potencies causes that there are only Plesungan Villagers and its district who visit. The research aims at describing the implementation of teaching in making digital promotion (Brochure/Leaflet, X-Banner, MMT, Tourism Map, and Website). The subject of the research is Karang Taruna Member of Plesungan and Plesungan village apparatus. The methods of collecting the data are observation, a questionnaire, and documentation. The method in analyzing the data is through interactive analysis that covers data display, data reduction, and conclusion drawing (verification). The research findings show that most of the participants are able to write the content of Brochure/Leaflet, X-Banner, MMT, tourism map, and website. The conclusion of the program is that the importance of digital promotion is to preserve the village’s potency because one of the keys of preserving the potency is the number of visitors.