Perancangan Video Promosi Wisata dan Kuliner Kota Madiun Melalui Media Sosial

Abstract

Tourism has a significant positive impact on the development of a region, and this is also evident in Madiun City, East Java Province. The Madiun City Government has actively developed the concept of urban tourism, especially after the pandemic. However, the potential of this tourism has not been fully utilized by visitors, especially those from outside the region. Therefore, the author has designed a promotional campaign in the form of videos highlighting the uniqueness of Madiun City's tourism and the deliciousness of its culinary offerings. The research method used is descriptive qualitative, aiming to gain in-depth and meaningful understanding of the tourism conditions in Madiun City.The results of this design include 10 main works in the form of promotional videos, as well as several supporting media such as photos and videos uploaded through the official Instagram account @ke.madiun. Additionally, supporting media in the form of merchandise has been created, which can be placed in souvenir centers, as an effort to enhance the attraction of tourism and provide a memorable experience for visitors.