Efektivitas Penggunaan Elemen Visual untuk Mengirim Pesan tentang Pengetahuan Kesehatan Mental Anak-Anak usia 9 - 14 tahun di Indonesia

Studi Kasus: Anak - Anak Usia 8 - 14 Tahun di Semarang

Abstract

The delivery of messages through media can sometimes be ineffective due to inconsistencies in the use of visual elements in the planned design.** This issue is also prevalent in information design used to convey messages about mental health in Indonesia. The understanding of mental health among the 8-14 age group is often inadequate, resulting in a significant number of individuals within the target audience being unaware of their mental health issues.

This study employs a quantitative method. Initial data collection was conducted through questionnaires, followed by randomly interviewing several subjects to gain a deeper understanding of the target audience's habits in accessing information. Subsequently, an analysis of the visual elements used was conducted, linking them to the habits and behaviors of the intended audience.

The results of this study indicate that effective message delivery must consider the visual design elements used, including visual objects such as items or text, the proportion of verbal and visual components in the design, and whether the target audience can directly access the media where the design is applied.