Strategi Komunikasi Visual

Studi Kasus Promosi Media Sosia dengan Konten Kolaborasi oleh Upmost Beaute dan Tolak Angin

Abstract

Collaboration trend is seen as a new communication approach that might boost shared earnings, particularly for emerging firms. Upmost Beaute, one of Indonesia's native local makeup firms, employs trend collaboration as a communication technique to capture market attention, cooperating with the Tolak Angin brand. Because of its originality, the cosmetic product created by Upmost Beaute in partnership with the Wind Push sold out quickly upon launch. The study focuses on the visual uniformity of the collaborative product promotion "Upmost X Tolak Angin Honey Glazed Eyeshadow Palette" on the Upmost Beaut Instagram account. The approach employed is a paper review of journals and papers, as well as digital observations on the official Instagram accounts of Upmost Beaute and Tolak Angin. According to this research, visual consistency significantly increases consumer brand awareness, particularly for new brands.