Desain Komunikasi Visual untuk Kampanye Sosial Kesehatan Mental sebagai Usaha Pencegahan Perudungan

Abstract

The introduction of this Final Project work is entitled "Visual Communication Design for Mental Health Social Campaigns in an Effort to Stop Bullying". The problems studied are: (1) How is the design concept acceptable and understood by the audience so that then there is motivation to support the Stop Bullying social campaign? (2) What are the expected results of the Stop Bullying social campaign? Bullying occurs in various areas of people's lives, not limited to the lives of adults, but this also happens in children's lives/social activities, even unfortunately, bullying also occurs in the basic education environment. Therefore, there is a need for a social campaign that is able to inform school children about bullying through various media that are in accordance with the characteristics of elementary school children.

Keywords: Visual Communication Design, Social Campaign, Stop Bullying