Analisis Tren Gaya Visual Desain Karakter pada Genshin Impact dan Honkai: Star Rail sebagai Representasi Estetika Game Online Kontemporer

Abstrak

The rapid evolution of the global online gaming industry has shifted the medium from pure entertainment to a significant cultural and artistic phenomenon. Within this landscape, character design has emerged as a crucial element, serving not only as a visual identity for the game but also as a primary driver for player engagement and brand loyalty. This study aims to analyze the visual style trends of character design in contemporary online games, focusing specifically on two massive titles by MiHoYo: Genshin Impact and Honkai: Star Rail. These games represent a pinnacle of modern gaming aesthetics that captivate global audiences. To achieve this, the research employs a qualitative descriptive method combined with visual analysis, an extensive literature study, and thorough documentation. This approach allows for a detailed breakdown of the characters' costume designs, color palettes, and cultural motifs. The findings reveal a distinct trend characterized by a hybrid aesthetic that seamlessly blends traditional cultural heritage with futuristic, sci-fi, and fantasy elements. Ultimately, this study concludes that the visual trends in both games successfully redefine contemporary online gaming aesthetics, establishing a new benchmark for global pop culture representation.