SOCIAL MEDIA MARKETING MELALUI TIKTOK SEBAGAI SARANA PEMASARAN PRODUK UMKM FASHION ‘TULUS SIGNATURE’ DAN ‘GHAFFA THE LABEL’
DOI:
https://doi.org/10.13057/noctis.v2i1.1006Keywords:
Social Media Marketing, Teknik Pemasaran Digital, TiktokAbstract
Sebagai aplikasi paling populer di era pandemi, TikTok memungkinkan pengguna untuk membuat dan membagikan video pendek berupa musik, tarian, komedi, hiburan, dan lainnya. Marketer dapat memanfaatkan kekuatan media sosial ini untuk bercerita hingga memberikan dampak bagi brand mereka. Dibutuhkan teknik digital marketing melalui media sosial yang dapat meningkatkan penjualan sebuah perusahaan, tak terkecuali pada bisnis UMKM. Penelitian ini bertujuan untuk mendeskripsikan teknik social media marketing pada bisnis UMKM fashion Tulus Signature dan Ghaffa The Label. Penelitian ini menggunakan metode deskriptif kualitatif, dengan teknik pengumpulan data berupa observasi dan wawancara. Hasil penelitian menunjukkan bahwa Tulus Signature dan Ghaffa The Label telah menerapkan teknik digital marketing melalui TikTok, antara lain iklan, promo, humor, musik, dan hashtag.
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