Jurnal Manajemen Bisnis dan Terapan

About the Journal


Journal Title	Jurnal Manajemen Bisnis dan Terapan
Initials	MEISTER
Frequency	2 issues per year \|January-July
DOI	Prefix 10.20961 by Crossref
ISSN	P-ISSN: 2986-285X \| E-ISSN: 2985-6728
Editor In Chief	Rohmawan Adi Pratama
Publisher	Universitas Sebelas Maret

Jurnal Manajemen Bisnis dan Terapan (MEISTER) is peer-reviewed journal published twice a year in January and July by the Vocational School, Universitas Sebelas Maret. Since its first publication in January 2023, Jurnal Manajemen Bisnis dan Terapan (MEISTER) has been a medium for disseminating research results and exchanging scientific papers in the field of Indonesian management and business among international academics, practitioners, policymakers, and the general public.

Jurnal Manajemen Bisnis dan Terapan (MEISTER) invites study analysts, academics, and business and management practitioners to submit manuscripts on various themes, topics, and aspects of management and business, including marketing Management, Finance Management, Operation Management, Human Resource Management, E-business, Corporate Governance, Management Information System, International Business, Business Ethics and Sustainability, Entrepreneurship, and Tourism management.

Announcements

Call for Papers Vol 2 No 1 January 2024

20-02-2024

Current Issue

Vol. 2 No. 1 (2024): MEISTER January 2024

Published: 28-01-2024

Full Issue

Articles

BUSINESS DEVELOPMENT STRATEGY OF HYDROPONIC MELON (CUCUMIS MELO L.) PRODUCTION AT PT INDIGEN KARYA UNGGUL THROUGH BUSINESS MODEL CANVAS

Zainal Arifin, Ma’arifa Putri Ananda Noor Lailya

1-11
- PDF
FINANCIAL RATIOS OF PT PURADELTA LESTARI Tbl. UNDER THE INFLUENCE OF THE GLOBAL ECONOMIC CRISIS IN 2022

Zhafira Yaziar Rahma, Gaung Perwira Yustika

12-23
- PDF
DIGITAL MARKETING COMMUNICATION ANALYSIS JAWA POS RADAR SOLO

Haggi Rayhan Pahlevi, Agustin Amborowati

24-38
- PDF
THE ROLE OF INFLUENCERS TO INCREASE SALES OF GOODS AND SERVICE

Siera Syailendra Siera, Ahmad Sopyan, Rezky Alfindo, Melita Rizky

39-53
- PDF
TAX AGGRESSIVENESS IS SEEN FROM THE CURRENT RATIO, RETURN ON ASSETS, DEBT TO ASSET RATIO, AND CAPITAL INTENSITY IN THE COMPANY IN THE TOURISM, RESTAURANT AND HOTEL INDUSTRY

Supriono

54-65
- PDF
ANALYZING THE EFFECT OF JOB SATISFACTION AND EMPLOYEE WORK EXPERIENCE ON EMPLOYEE PERFORMANCE LOYALTY (Case Study: Assalam Hypermarket)

isma ridha avika, astrid noviana paradhita

66-78
- PDF
DETERMINANTS OF SMEs PROFITABILITY: DO FIRM SIZE AND AGE STILL MATTERS?

Muhamad Wahid Ibrahim, Ariq Fikria Niagasi, Yusuf Farrel Trisyandhi

79-96
- PDF
THE INFLUENCE OF OFFICIAL TIKTOK HANASUI VIDEO CONTENT ON BRAND AWARENESS AND CONSUMER BUYING INTEREST IN SOLO RAYA

Alfrico Windu Kurniansyah, Anggi Wulandari, Diva Yuni Harminingsih, Faizal Nur Rachman, Pradipta Eva Kusuma

97-109
- PDF

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Purpose and Scope

Jurnal Manajemen Bisnis dan Terapan (MEISTER) is a journal that publishes articles that report the results of research and considerations from various circles that apply scientific writing with the scope of marketing management, finance management, operations management, human resource management, strategic management, e-business, knowledge management, corporate governance, management information systems, international business, business ethics and sustainability, entrepreneurship, tourism management.

Publication Frequency

MEISTER Journal is published twice a year in January and July.

Publisher and Funding

This journal is published by the Vocational School of Universitas Sebelas Maret.

ISSN (online) : 2985-6728