Consumer-Oriented Development of a Healthy Fruit and Nougat Snack Product (FRUGATO) Using Quality Function Deployment (QFD)
DOI:
https://doi.org/10.20961/performa.v25i2.3226Keywords:
Consumer Preferences, Healthy Snacks, House Of Quality, Product Development, Voice Of CustomerAbstract
Changes in consumer lifestyles have encouraged the development of snack products that offer both desirable sensory characteristics and added health value. Therefore, product development needs to consider consumer expectations and translate them into appropriate product specifications. This study focuses on the development of Fruit and Nougat (FRUGATO), a healthy snack product, by applying the Quality Function Deployment (QFD) approach to identify consumer preferences and prioritize technical requirements. Data were collected through questionnaires distributed to 50 respondents and analyzed using three main stages: determining consumer needs, evaluating the importance level of each attribute, and conducting competitive analysis. The findings indicate that consumers consider five key attributes in selecting the product, including quality, texture, raw materials, expiration date, and price, with importance scores of 4.64, 4.62, 4.54, 4.54, and 4.46, respectively. The competitive assessment demonstrates that FRUGATO obtained customer evaluation scores of 4.66 for price, 4.74 for raw materials, 4.68 for expiration date, 4.76 for texture, and 4.76 for quality, showing better performance compared with the benchmark product. Based on the House of Quality analysis, the most prioritized technical aspects were industry-standard quality (41.58), affordable pricing (40.14), and stable consistency (13.86). The results confirm that QFD can be effectively applied as a product development tool to align technical specifications with consumer needs and strengthen the competitiveness of FRUGATO in the healthy snack market.
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