Training and Mentoring on Canva Website Creation to Enhance the Digital Marketing Capabilities of Production Unit Teachers in Vocational High Schools
DOI:
https://doi.org/10.20961/ijecs.v1i2.3948Keywords:
Digital Marketing Capability, Vocational High School Teachers, Canva Website, Production Unit, E-commerceAbstract
The demands of the labor market and the competitiveness of Vocational High School (SMK) graduates require teachers to not only master technical subject matter but also adapt to the digital ecosystem. This community service activity aims to enhance the digital marketing capabilities of "Creative Products and Entrepreneurship" (PKK) teachers and managers of Production/Service Units (UP/J) at SMKN 2 Sragen. This was achieved through training and mentoring on the creation of Canva-based landing pages integrated with various e-commerce platforms. The implementation method employed a structured mentoring approach comprising partner needs analysis, outreach, hands-on training, website creation guidance, website publication, and an evaluation of usability and adoption. Evaluation results indicate a significant improvement in the teachers' perceptions and technical skills. Prior to the mentoring, the average score from the needs analysis regarding e-commerce-integrated digital promotional media showed 42.26% of teachers in the "agree" category. Following the training and mentoring, satisfaction and usability evaluations revealed that 42.79% of teachers "agreed" and 21% "strongly agreed" with the use of Canva websites. Direct teacher involvement fosters the sustainability of this community service initiative in supporting school-based entrepreneurship. This contribution directly supports Sustainable Development Goals (SDGs) Goal 4 (Quality Education) and Goal 8 (Decent Work and Economic Growth) by empowering vocational educators in the digital era.
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